I know what you're thinking: Behind The
Scenes? No, just no. It's Beyond The
Scene.
You know that artist who broke Justin
Bieber's Top Social Artist 6 year streak? Yeah, this is them.
BTS
or BangTan Sonyeondan, who recently also extended their identity to stand for
Beyond The Scene, is a seven member Kpop (Korean pop) boy-group. But the thing
is- they're so much more than just
any boy-group.
BTS
debuted from a small, financially struggling entertainment company, BigHit, in
2013. They were not promoted excessively, nobody paid much attention to them
initially, but slowly- over the course of these 5 years, they've made a huge
name for themselves in the industry. And I mean both, the Kpop and the Western
music industry.
Like I said, they aren't just any
boy-band. So what is it that makes them so different?
Like most other Kpop groups, BTS includes vocalists, rappers and
dancers. But what most other Kpop groups don't have, or just most mainstream
artists these days lack, are BTS's spectacularly
written and inspirational lyrics. BTS
members compose, produce and write their songs themselves, another rarity in
the industry.
They have songs (more like two entire
albums, to be precise) on the pressures of school. Their main concept being youth,
they promote self- love, talk about hardships that young people face all around
the word, including depression, and even encourage feminism. Their lyrics make
you cry, they make you laugh. They make you nod your head excessively because
it's just so relatable. Their lyrics connect.
Another amazing thing about them is how
they're willing to try all music styles and how they constantly grow as
musicians. There's something for everyone.
Put together those beautiful lyrics,
gorgeous vocals, raps (and I mean those hardcore, heavy duty ones) as well as
killer dance moves that make you wonder if they even have bones, and you've got
yourself the perfect package. Their music videos have beautiful aesthetics and
concepts focusing on youth with references to movies and books. Not to mention,
they have extremely amazing personalities that can make you laugh till your
tummy aches. Its easy to get to know them since they’re so active on their
social media and have a vlog channel on YouTube by the name of BangtanTV.
BTS'
fans are officially called ARMYs and take my work for it, we're quite a force
to reckon with. Breaking records left and right every comeback season, ARMYs
have made BTS the Kpop artist with
the most number of music videos to have over 1M likes. And yes, that does
include Psy- the Gangnam Style singer. They have a crazy following on twitter
of 10M and 6M subscribers on YouTube. BTS
are played on famous US radio stations, extremely rare for Kpop songs and have
sold out multiple stadium concerts there as well, including Prudential Centre.
In fact, BTS are on their way to
becoming a household name in India, too.
You can catch their year old song
on VH1 Top Ten and other segments.
BTS
was not just the first Kpop group to be nominated for a Billboard Music Award
but also took home the trophy. They performed at the 2017 AMAs, the first Kpop
group to achieve this feat and have collaborated with artists like the
Chainsmokers, Steve Aoki and Desiigner. They were also invited to the Ellen
Show, Jimmy Kimmel Live and the Late Late Show starring James Corden.
This seven member group is taking over
the world. Give them a chance, they'll take over your hearts too. Hopefully by
now you're a little curious, so here are some songs you can listen to- 'Blood
Sweat and Tears', 'Spring Day', 'I Need U', 'No More Dream’, 'Spine breaker',
‘Mic Drop’ and their latest hit single- ‘DNA’ .
So, what are you waiting
for? Check 'em out.
